The Quintessence of Resonance

How do we perceive a movie scene, a TV commercial, a serial or any video clip? Why was there a break from silent movies? Does music change the perception of what we see? The curious case of the magical notes playing with our minds tells us what we see can be perceived differently. Ever since the advent of Alam Ara sound has reverberated the scenes of our movies. This curious case of sound in movies has been penetrating in the west since the 1900’s after which sound took a dominating perspective in storytelling.

“I like to think of Music as an emotional science” rightly said George Gershwin. Is Music the notational science of what we perceive? Does it complete the meaning of what the story narrates? The answer is “yes” by all means. Harry Potter wouldn’t have been the mystical fiction movie as we perceive it, if John Williams had scored a buoyant pop music. Hans Zimmer silently cast his spell on his scores that changed our moods as the scenes scrolled by. There came a time when we drew joy and inspiration from “The Lion King”, contemplation from “Inception”, royal and rugged thoughts from “Gladiator” or villainy and covertness from “The Dark Knight Rises”. These were nothing but the scents of great music that were wedded to the appropriate scenes making it a holy match. Music and dubbing is like oxygen to animated movies. What would horror movies mean if it were not for the eerie music and dissonances? The feel is simply lost where music is not found.

Sound Editor’s perspective is very crucial. The sound editor feeds the right music at the right moment. The sound effects for every emotion and expression moves as nimble as a humming bird. The timbre of the trumpets, doll drums and the grand orchestra prolongs that moment of the story and lingers the sensation as we live in the movie. And sometimes silence fills the perspective of all the unspoken words. The more we haul into the ride of music along with the motion picture the more we cherish the story and I think that is the quintessence of music that resonates the soul of every feature film.

 

Product Life Cycle of Tata NANO

The Tata NANO was launched in the year 2008 as a very good solution to al the bike riders in India who could not afford to buy a car but dreamed of it. It came as a lost cost solution and gained a lot of attention as it was the cheapest car in India priced at Rs.1,00,000. It was also called as the 1 lakh rupee car. The following analysis can derive its product life cycle in the market.

Research and Development:

Nearly 75% of the Indian population travels by two wheeler and around 7 million scooters are being sold per year in India

The product was launched to create the world’s cheapest car and to fulfil the dream of every family owning a two wheeler rather than a four wheeler. It was called “people’s car” or “cheapest car”. And that is how after a lot of research and development that was started in the 2003 Nano was launched in the year 2008. The research showed that the idea was developed by Ratan  Tata who felt that many of the families use a two wheeler like a car. He saw four to five peope travelling in a bike often on slippery dangerous roads. He felt the need to solve the problem for thoe families that use two wheelers as a car. And therefore he wanted to create the “people’s car” as Indian population predominantly lies in the low middle class or middle class sector. If four wheelers cost a little closer to a two wheeler then these families would afford to buy the car which would provide more protection and comfort to the entire family compared to a two wheeler. This was the basic research behind the car’s launch. It was also planned to solve the issues of number of road deaths in India faced by two wheelers which was 1.18 lakh in 2008.

Introduction:

The Nano car hit the Indian market in the 2008. It drew quite a lot of attention from the media across the globe and also Indians as it the “world’s cheapest car”. The sales target was to sell around 250,000 cars per annum in the year 2008.

Growth:

Tata nano saw an incredible amount of sales in the following year. It was the second best selling car in the 2011. With the factory output increasing from 30,000 to 70,432 to 74,52 in the year 2008, 2009 and 2011 respectively Nano was on its way to success.

Marturity:

Nano had established itself in the Indian Automobile market as it was bought most often. It also pushed the sales of Maruti 800 the next cheapest cardown by 20%. This was seen was a greatest acheivement as it had pushed down its reatest competitor Maruti 800.

Decline:

The product is very well in the market. It also launched a higher version of it product Gen X in 2014. However, the Nano faced lot of free economic cars launched by other player like Hyundai Eon, Maruti Alto which is also priced around the same figure as Tata Nano.

Media Watch 5

Fevicol ads have always had a separate stand in the Indian advertising industry for their funny and creative ideas that always leave the viewers impressed. This is one such ad. The ad has a picture of the states map of India and says “yeh fevicol ka jod hai tootega nahi” which means “this is the fevicol’s hold or bond and it will not break”. The message is very touching. Showing that all the states of India is held together because of Fevicol’s bond increases the brand loyalty amongst all Indians as it had triggered the sense of patriotism through its advertisement. They have smartly advertised their product as a true Indian brand that is as strong as the country’s unity. They have directly attracted the target audience and have also promoted the brand. The graphic illustration is very simple . An ad that is dominated by the use of right words bringing out the concept very effectively. The brand’s performance and also the pride of its country is shown here.